No, I am not talking about that crazy bucket or find a pokémon challenge. I’m referring to challenges that smart marketers have been creating silently to build their mailing lists of extraordinary size.
As Josh stated it beautifully in his blog post How to Create Free Challenges That Drive Traffic to Your Site, these challenges serve as mini-courses that help readers achieve their goal, usually within 30, 60, or 90-day framework.
He also gave a few examples of such challenges:
– Shape’s 30-Day Slim Down Challenge
– Saving Toward a Better Life’s 7-Day, $500 Savings Challenge
– Creative Hive’s 30-Day A Sale A Day Challenge
– Nathan Barry’s 30-Day Audience Building Challenge
I strongly recommend you to read Josh’s post, before continuing with rest of this message.
So, why challenges work so well?
Because they are attractive, allow you to showcase your expertise, help qualify leads, and motivate & spur action. That’s why they become viral.
And creating such viral challenges is easier than you think.
All you need to do is map out a clear journey path of your challenge.
You must define a clear starting point A, and an end point B. Your audience will start from point A, take all the steps as you’ve laid out, and reach to the destination point B.
If you look closely, this is no different than a short course, dripped over time.
Let’s take a look at it again.
Assume that you want to run a free challenge as “Build Your Own e-course In 30 Days”
You will probably break down that challenge into daily steps as follows:
Day 1: List down 10 things that bother you most
Day 2: Google your own problems and find out if others have faced the similar issues. Note down the comments & suggestions that people posted.
Day 3: Research on Amazon to find out any books addressing the same issue. Note down the best sellers. Note down their table of contents.
Day 4: Post on Facebook asking your friends & family good books or resources that helped them in resolving similar issues. Note down the details.
Day 5: Create a topic outline of 30 days
You get the idea ?
Once you have all 30-day steps ready, create 30 lessons inside your MemberFactory site.
Set the drip such that first lesson is unlocked instantly after signing up, the second lesson on day 1, the third lesson on day 2, and so on…until the last lesson.
Create a free membership plan for the challenge, or a paid one.
Post about your challenge on Facebook, and email your list. Ask people to participate.
Encourage them to post their progress for each day on the lesson page.
They will be excited to participate, comment, and share your challenge.